OBSCUR x kräfte

21/01 – 27/01, 2015
Collaboration with OBSCUR
“hallucination” – Magnetic hanger system –

OBSCUR and kräfte collabolated and designed the magnetic hanger system together for OBSCUR 2015 FALL / WINTER collection. In order to emphasise a form and a line of fine clothing, we decided not to use columns and decoration but hung black square pipes from the ceiling and line up hangers from the pipes creating a sensational space as if clothes were floating in the air. The angle of hungers is adjustable allowing a more customised exhibition. The system helps showing OBSCUR’s design philosolphy and solidality.
OBSCUR /
Richard Soderberg started ‘OBSCUR’ in 2008 S/S.

The meaning of ‘OBSCUR’ is uncertain, not easily understood or difficult to define. The brand name of ‘OBSCUR’ is an ancient French spelling.

He designs all collections pursuing his clear belief of ‘a true value of garments is recognised when they are worn’.The dark and foggy his country, Swedish landscape and music have become the source of his inspiration and been reflected to his collection.Richard focuses minimum design believing that poweful expression hides genuine design.

– close –